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25 Years Community Focused - Time For A Rebrand

Updated: Feb 3, 2021

After 25 Years, the community has blossomed... Now, so must we.

 

OUR NEW LOGO


Choice Property Services is in its 25th year! Exciting to say the least, but more than just our branding has changed. Since the beginning, our focus has been on the people, their needs, individual stories, & the thriving communities. We at choice don't do what we do because we're an established estate agent, no, we do this for our community, to build, be involved, and help where we can.


We feel that this level of empathy is sometimes amiss in estate agents, who, in some cases, are usually more focused on their commission, rather than a great service. A service that by now, is instilled in our ethos as a family business. We've been there, and seen the worst impacts on the individuals first hand from clients who migrate from a traditional service to ours. If you are our client, you are part of the family.


We wanted to represent this in our new logo, and new icon, we have coined the term 'the family circle', where our clients reside within, ready to experience a service that understands everyone is unique, and so, approach each individual with a bespoke service in mind, that is, the full circle.



"Me and my wife have been landlords for 35 years. We have seen every incident you can imagine, after all these years, we have never felt more at ease than with choice. Sometimes the smaller family run business' are the ones truly on the ground, because they've lived and grown up here! They just CARE."

- Victor & Julie



This is what we love about our service, but there comes a time where we need to look at ourselves, our community has evolved, but have we?


We have now taken the right steps for a sustainable future, not just our logo, but how we interact with our community. Keep in mind we have been very much paper based, with the odd excel spreadsheet, since the 90's, I mean... its 2021 guys. So, we've gone wild with technology. From a new client management software, new recruits, advanced marketing tactics, iPads in the office (which the family was very happy about) and now even giving it a go at social networking. This is our push, to prove that you can, in fact, teach an old dog new tricks, and in doing so, we can stay around for our community.

As they grow, so must we.


Keep up to date with our journey, we want be transparent and show the community what we are up to. Wish us luck!


Love,


Choice Property Services



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